Our consumer app continues to demonstrate strong traction and clear product-market resonance. Over the past six months, our registered user base expanded from 268 to 4,366, representing a 1,529 percent increase. This growth reflects consistent month-over-month momentum driven by improved onboarding, stronger engagement loops, and expanding distribution channels. While we are still in the early stages of scaling, the velocity and durability of this growth give us confidence that our consumer engine is strengthening, our value proposition is resonating, and we are building toward a much larger user base in 2026.
Our cost discipline is translating into increasingly efficient user acquisition. Over the past six months, our cost per install declined by 23 percent, moving from $0.90 in May to $0.69 in October, with a notable low of $0.56 in July. This trend reflects improvements in creative performance and stronger organic pull from word-of-mouth and content-driven awareness. While we expect monthly fluctuations as we test new audiences and scale campaigns, the overall trajectory confirms that our acquisition engine is becoming more efficient, more predictable, and better positioned to support larger volume growth in 2026.
Our core product performance continues to strengthen, reflected in a consistent improvement in scan success rates. Over the last five months, successful scans increased from 40.07% in May to 56.73% in September, an overall gain of 12 percentage points. This progress is driven by ongoing model refinements, improved UX guidance, and device-level optimization. We are constantly enhancing this experience with a clear goal of reaching a 90% or higher success rate on the first scan. Notably, repeat-scan success rates are already in the 90% range, which reinforces a key insight: the technology works extremely well once users understand the flow. Our focus moving forward is to make the very first scan effortless and intuitive, unlocking higher engagement, stronger retention, and a more seamless consumer experience.
Our install-to-free-trial conversion rate has shown meaningful improvement and is emerging as a key strength in our consumer funnel. Conversion increased from 0.75% in May to 9.06% in October, an 8-percentage-point gain driven by better onboarding, clearer value communication, and continued improvements in scan success. This upward trend signals that users are increasingly recognizing the utility of our product and are willing to engage more deeply. While we are still early in optimizing the entire journey from first install to long-term retention, these results give us confidence that our product is resonating and that our core funnel mechanics are becoming stronger and more efficient month over month.
Our free-trial–to-purchase conversion rate continues to validate the strength of our value proposition once users experience the product. After launching paid plans in June, conversion reached 15.56% and has consistently remained in the double-digit range, peaking at 20% in both August and September. This represents a 13-percentage-point improvement from launch and confirms that users who complete their trial see enough value to continue as paying customers. While October shows a slight dip to 13.11%, this is within expected variability as we scale acquisition and test new segments. Overall, these results reinforce that our product converts well when engagement is strong, and that optimizing the early part of the user journey will directly amplify revenue conversion downstream.
Conclusion
In summary, our consumer business is building meaningful traction across every major part of the funnel—user growth, acquisition efficiency, product performance, and monetization. Registered users increased more than fifteen-fold, cost per install declined, scan success rates continued to strengthen, and both trial activation and paid conversion showed clear upward momentum. These trends collectively demonstrate that our product is resonating, our technology is maturing, and our funnel is becoming more efficient month over month. We still have significant headroom to improve, particularly in first-time scan success and onboarding, but the foundation is strong. As we move into 2026, our focus will be accelerating growth, scaling distribution, and converting this early traction into a large and durable consumer business.
